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Branding
Plenty of companies have a logo, then every document and every page looks like a different company. eCreative builds the identity, logo, colour, type, and tone of voice, and the templates you will actually use: a company profile, an email signature, slides, a sales page.
We ask how you introduce the company when there is no slide on the screen. From that conversation we write a few lines your sales team can say out loud.
The logo, colour, and type follow those lines. A small palette, one typeface, and a logo that stays clear when it is small.
We only design what you will use: a document cover, an email signature, slides, the first screen of the website. If you already have an app or a site, the same colour and type go there too.
What you get
- A short introduction and a tone of voice
- Logo, colour, type, and rules for using them
- Templates for the profile, email, and slides
- Colour and type for an app or website
Customers recognise you wherever they meet the company
Sales and product share one identity
New documents start from a template, not a blank page