What a company website needs before a visitor will trust you

Someone opening a company website usually has one question: can these people do the job I need? They are on a phone, and they decide in a few seconds. The first screen has to say what you do, and who you do it for.

After that, give them a reason to believe you: clients you have worked with, the services in plain language, company details, and a way to get in touch. A price or a schedule helps if you sell something like a tour or a course.

For search, let each page answer one question. The title should match the page, the description should be short, and the page should load quickly. Nobody can promise the top of Google. A clear, fast page simply has a better chance.

If your visitors are overseas, write the English yourself instead of translating line by line. And keep the contact form to what you actually need: who they are, what they need, and when.